Who We Are
Soufanapro technology was founded in 2019 with the mission of simplifying financial decisions and information to give readers the confidence to manage every aspect of their financial life.
Our millions of readers come to us from all over the world and from all walks of life. Some are learning about money and investing for the first time, while others are experienced investors, business owners, professionals, financial advisors, and executives looking to improve their knowledge and skills. No matter who they are, we are here to help.
Editorial Standards
Our mission is to simplify complex financial information and decisions so that our readers have the confidence to manage every aspect of their financial life. We aim to ensure that all of the articles on our site are empowering, unbiased, accurate, and inclusive.
We are committed to following the Codes of Ethics of the Society for Advancing Business Editing and Writing (SABEW). Our content is guided by and upholds the Society for Professional Journalists' foundations of ethical journalism: being accurate and fair, minimizing harm, acting independently, and being accountable and transparent. We also uphold the Federal Trade Commission (FTC) guidelines on disclosures, where applicable.
Our editorial team is continually evaluating the articles across our site to flag any that contain information that is known to be or is likely to be out-of-date. Such articles are reviewed and updated or, if necessary, completely rewritten, rechecked, and re-edited. Our network of experienced experts who uphold our process and policies assists with our updating efforts. Articles that have been updated are date-stamped to reflect this.
Each article features a byline that includes the name, a brief description, and a link to more information for each person who contributed to that piece. The date indicates when the piece was most recently updated with new information. Some articles also have a tagline at the end to provide additional information on research or authorship.
Our editorial team approves all story ideas independently, and our expert contributors each have deep subject matter expertise in the topics that we assign them. Our team of professional editors, fact checkers, and producers reviews content to ensure it upholds our values.