When it comes to choosing the perfect automation solutions to handle your marketing, sales, and services, you have far too many alternatives, each with its own set of advantages and disadvantages.
HubSpot CRM, Marketing, Sales Process, and Customer Service Platform is one of those well-known brands in this sector, and as the title suggests, this article will provide you with additional information about HubSpot.
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| HubSpot |
Before utilizing HubSpot for marketing automation, sales automation, or any other service, assess the benefits and drawbacks. This blog article will teach you:
- What HubSpot does do?
- What's great about HubSpot?
- What's not great about HubSpot?
- Is HubSpot's pricing right for you?
- What's the best HubSpot alternative?
Some background on the HubSpot marketing platform.
Here's everything you need to know about HubSpot so we can all be on the same page. The best part is that it truly is an all-in-one platform for everything, from marketing to sales to customer support, all in one location. It includes free CRM software for your sales team, marketing automation tools, email marketing, social media management, and customer support.
It is simple to use and may also be used as a content management system (CMS) for content marketing or website creation. It is simple to use and may even be used as a CMS for content marketing or website development.
Truth be told, yes, HubSpot's sales, marketing, and CRM tools offer a lot of benefits. In fact, it has some pros and cons. So, before you buy your subscription, let's consider the pros and cons of HubSpot and talk about some of the cons.
7 drawbacks of HubSpot's sales and marketing platform
1. It gets expensive, fast
At first, glance, what HubSpot offers may seem affordable. In fact, you get CRM for free, plus some extra tools.
The Starter plan is $ 50 per month. However, if you own a tiny business or work on a limited budget, the good news stops here. HubSpot's free edition has relatively limited functionality, so you'll only be able to utilize it for the most basic tasks. Furthermore, when your company expands, the costs you'll have to pay will climb dramatically.
For example, their basic ($50) package only covers 1,000 contacts. If you want to go any farther, you'll have to join up with their Professional plan, which allows you to add another 1,000 contacts to your database but costs $ 800 per month. If you require more, you must purchase their Enterprise plan for $ 3,200 per month.
As your number of leads grows (which is sure to happen as your business expands), you will also have to pay more. It would seem reasonable if it weren't for the steep rise in the package price every time you decide to upgrade.
This may not be the most practical and affordable option for your business. In reality, it may not be feasible at all. While very comprehensive and certainly impressive, HubSpot gets expensive and fast.
2. Their contracts are not flexible
While we're on the subject of flexibility, here's another one that many companies frown upon. Once you accept a contract, like six or 12 months, you're stuck, period.
There are no cancellations or early refunds. If you don't use the maximum number of contacts or find that you don't like a specific tool, it doesn't matter.
You will continue to be billed (even if monthly)until you have met the full cost of the contract.
While this might be fine for companies whose strategies and processes are well suited to HubSpot's capabilities, this isn't practical for companies that are still in a trial period. If you decide to try the platform and find that it is not a good fit for your organization, you will still have to pay for it until your annual HubSpot CRM contract expires.
Many (if not most) platforms are eliminating contracts altogether. It's because nobody wants that pressure.
While we won't argue that HubSpot is a pretty amazing tool, it's best to be 100% sure you're in love with it before spending that kind of money.
3. Difficult to use not as an all-in-one tool
If you want to experience all the benefits of HubSpot, the recommended course of action is to run everything through their platform. This includes building your website on your CMS.
If you've already built your website on another CMS like WordPress, for example, and you're quite happy with it (as many companies are), you can imagine the extra work that would entail.
The HubSpot CRM, marketing automation, sales, and service tool is designed to be an all-in-one solution and, in specific terms, it does a good job.
However, and this is important, many companies cannot operate on a single platform. If you only want to use a few select features within HubSpot, it's probably best to go elsewhere. Simply said, this is not the ideal approach to utilizing HubSpot.
Furthermore, you will not receive the same "value for money". There are cheaper alternatives.
4. Templates are difficult to modify
Using HubSpot's email templates can be a bit complex to edit without CSS knowledge. This will be another hurdle to overcome if you don't always have access to someone with this skill set.
- Many other alternatives offer a more intuitive approach to creating or editing email templates.
- This is precisely what we want from a platform, especially since we are paying for it.
5. There is a lack of A / B testing on the lower packages
Split testing, often known as A / B testing, is an excellent method for determining the optimal strategy for performance improvement. It occurs when two various versions of anything are compared to see which one offers the greatest outcomes for your brand.
For example, you can test two Facebook ads with different images or two landing pages with different headers.
Unfortunately, if you're on HubSpot, you'll need to purchase their professional package, which costs $ 800 per month, to take advantage of this feature.
This cannot be stressed enough. You need to test these variables if you want to (a) get the most out of the tools you're paying for and (b) be successful with your digital marketing strategy and overall online presence.
6. Relationships are limited
For now, some of HubSpot's reports aren't that different or detailed than some of its competitors.
One example is the lack of segmented traffic reports, which would have the ability to give you insight into the percentage of various types of traffic visiting your pages.
Furthermore, at the moment you are not even able to provide data on how mobile users navigate your page. This is incredibly important. Most people today use their phones to browse websites.
If you can't study and analyze this audience, you're missing out on something huge.
These analyzes and ideas will be your best friends. They are essential. If you don't get them when using HubSpot CRM, a very large piece of the puzzle is missing.
7. You must pay for further technical assistance.
Implementing and using certain features within HubSpot can be easy. However, if your business requires ongoing technical support, you will have to pay for it. HubSpot CRM charges for technical support when requested. 8. There are many HubSpot sales and marketing features with cheaper alternatives
Much of this conversation will come down to cost. As we mentioned before, you have several possibilities. And that's the bad news for HubSpot CRM, the sales and marketing automation platforms.
There are cheaper options that will essentially do the same thing. Let's be honest: we are all aware of our budget. And why shouldn't we be? Running a business isn't cheap and every dollar counts. You understandably want to know that your money is being spent wisely.
Here's the deal. Several HubSpot features have free or low-cost counterparts that are functional and of high quality.
Some businesses prefer these other options to HubSpot CRM because it allows them to choose what they prefer from multiple platforms.
As mentioned above, because HubSpot is best used as an all-in-one tool, it's much more difficult to "pick and choose". Not the best for you.
what is the best option for you?
To be clear, the answer to this question will depend on the type of business you are operating. You should also consider your needs, goals, and weaknesses.
We would be lying if we said that there is a one-size-fits-all solution. There is not Every tool on the market has its pros and cons.
If you need a tool to help you manage everything from start to finish, then yes, HubSpot CRM might be something to consider. Regrettably, this is not the case for many of us.
If you understand the disadvantages of HubSpot CRM and are looking for a HubSpot alternative, here are some things EngageBay can offer you.
1. Cheaper pricing options
Monthly payment. Pay annually and save some money. It is up to you. Either way, you can access all of our features for under $ 50 per month.
Important Note: This is for the all-in-one package. In fact, you can opt for the single marketing center, the CRM tool, or the service tool with live chat. Flexibility is the name of our game, so choose what makes the most sense to you.
2. Get the split testing options you need
With the Growth package, you will be able to perform A / B testing for your email broadcasts and landing.
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